{"id":2641,"date":"2026-09-11T09:20:14","date_gmt":"2026-09-11T09:20:14","guid":{"rendered":"https:\/\/sapori.it\/storia\/the-1950s\/"},"modified":"2026-09-23T11:17:17","modified_gmt":"2026-09-23T11:17:17","slug":"the-1950s","status":"publish","type":"cpt_storia","link":"https:\/\/sapori.it\/en\/history\/the-1950s\/","title":{"rendered":"The 1950s"},"content":{"rendered":"\n<p class=\"is-style-text-subtitle is-style-text-subtitle--1 wp-block-paragraph\" style=\"text-transform:uppercase\">Industrie Riunite del Panforte di Siena<\/p>\n\n<p class=\"wp-block-paragraph\">Technological development, product diversification, and the commercial growth of traditional Sienese products led to the creation of Industrie Riunite del Panforte di Siena in 1956. The strategic project aimed to unite and promote the leading brands of Panforte and other Sienese confectionery.<br\/>Sapori immediately became the key player, establishing multiple offices across Europe and facilitating the entry of major international partners, such as J. Lyons and Allied Breweries Limited, between 1972 and 1980. It was during this period that the famous octagonal panforte packaging was born, the box that replaced the ancient hand-wrapping method.  <\/p>\n","protected":false},"featured_media":2642,"parent":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-2641","cpt_storia","type-cpt_storia","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 1950s - Sapori 1832<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sapori.it\/en\/history\/the-1950s\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 1950s - Sapori 1832\" \/>\n<meta property=\"og:description\" content=\"Industrie Riunite del Panforte di Siena Technological development, product diversification, and the commercial growth of traditional Sienese products led to the creation of Industrie Riunite del Panforte di Siena in 1956. The strategic project aimed to unite and promote the leading brands of Panforte and other Sienese confectionery.Sapori immediately became the key player, establishing multiple [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sapori.it\/en\/history\/the-1950s\/\" \/>\n<meta property=\"og:site_name\" content=\"Sapori 1832\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sapori.1832\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-23T11:17:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sapori.it\/wp-content\/uploads\/img-storia-1956.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sapori.it\\\/en\\\/history\\\/the-1950s\\\/\",\"url\":\"https:\\\/\\\/sapori.it\\\/en\\\/history\\\/the-1950s\\\/\",\"name\":\"The 1950s - Sapori 1832\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sapori.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sapori.it\\\/en\\\/history\\\/the-1950s\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sapori.it\\\/en\\\/history\\\/the-1950s\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sapori.it\\\/wp-content\\\/uploads\\\/img-storia-1956.jpg\",\"datePublished\":\"2026-09-11T09:20:14+00:00\",\"dateModified\":\"2026-09-23T11:17:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sapori.it\\\/en\\\/history\\\/the-1950s\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sapori.it\\\/en\\\/history\\\/the-1950s\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/sapori.it\\\/en\\\/history\\\/the-1950s\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sapori.it\\\/wp-content\\\/uploads\\\/img-storia-1956.jpg\",\"contentUrl\":\"https:\\\/\\\/sapori.it\\\/wp-content\\\/uploads\\\/img-storia-1956.jpg\",\"width\":1000,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sapori.it\\\/en\\\/history\\\/the-1950s\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sapori.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Storie\",\"item\":\"https:\\\/\\\/sapori.it\\\/en\\\/history\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The 1950s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sapori.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/sapori.it\\\/en\\\/\",\"name\":\"Sapori 1832\",\"description\":\"Nato tra antica maestria e curioso ingegno\",\"publisher\":{\"@id\":\"https:\\\/\\\/sapori.it\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sapori.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sapori.it\\\/en\\\/#organization\",\"name\":\"Sapori 1832\",\"url\":\"https:\\\/\\\/sapori.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/sapori.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sapori.it\\\/wp-content\\\/uploads\\\/Sapori-brand-centrato.png\",\"contentUrl\":\"https:\\\/\\\/sapori.it\\\/wp-content\\\/uploads\\\/Sapori-brand-centrato.png\",\"width\":882,\"height\":438,\"caption\":\"Sapori 1832\"},\"image\":{\"@id\":\"https:\\\/\\\/sapori.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sapori.1832\",\"https:\\\/\\\/www.instagram.com\\\/sapori_1832\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The 1950s - Sapori 1832","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sapori.it\/en\/history\/the-1950s\/","og_locale":"en_GB","og_type":"article","og_title":"The 1950s - Sapori 1832","og_description":"Industrie Riunite del Panforte di Siena Technological development, product diversification, and the commercial growth of traditional Sienese products led to the creation of Industrie Riunite del Panforte di Siena in 1956. The strategic project aimed to unite and promote the leading brands of Panforte and other Sienese confectionery.Sapori immediately became the key player, establishing multiple [&hellip;]","og_url":"https:\/\/sapori.it\/en\/history\/the-1950s\/","og_site_name":"Sapori 1832","article_publisher":"https:\/\/www.facebook.com\/sapori.1832","article_modified_time":"2026-09-23T11:17:17+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/sapori.it\/wp-content\/uploads\/img-storia-1956.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sapori.it\/en\/history\/the-1950s\/","url":"https:\/\/sapori.it\/en\/history\/the-1950s\/","name":"The 1950s - Sapori 1832","isPartOf":{"@id":"https:\/\/sapori.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sapori.it\/en\/history\/the-1950s\/#primaryimage"},"image":{"@id":"https:\/\/sapori.it\/en\/history\/the-1950s\/#primaryimage"},"thumbnailUrl":"https:\/\/sapori.it\/wp-content\/uploads\/img-storia-1956.jpg","datePublished":"2026-09-11T09:20:14+00:00","dateModified":"2026-09-23T11:17:17+00:00","breadcrumb":{"@id":"https:\/\/sapori.it\/en\/history\/the-1950s\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sapori.it\/en\/history\/the-1950s\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sapori.it\/en\/history\/the-1950s\/#primaryimage","url":"https:\/\/sapori.it\/wp-content\/uploads\/img-storia-1956.jpg","contentUrl":"https:\/\/sapori.it\/wp-content\/uploads\/img-storia-1956.jpg","width":1000,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/sapori.it\/en\/history\/the-1950s\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sapori.it\/en\/"},{"@type":"ListItem","position":2,"name":"Storie","item":"https:\/\/sapori.it\/en\/history\/"},{"@type":"ListItem","position":3,"name":"The 1950s"}]},{"@type":"WebSite","@id":"https:\/\/sapori.it\/en\/#website","url":"https:\/\/sapori.it\/en\/","name":"Sapori 1832","description":"Nato tra antica maestria e curioso ingegno","publisher":{"@id":"https:\/\/sapori.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sapori.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/sapori.it\/en\/#organization","name":"Sapori 1832","url":"https:\/\/sapori.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sapori.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/sapori.it\/wp-content\/uploads\/Sapori-brand-centrato.png","contentUrl":"https:\/\/sapori.it\/wp-content\/uploads\/Sapori-brand-centrato.png","width":882,"height":438,"caption":"Sapori 1832"},"image":{"@id":"https:\/\/sapori.it\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sapori.1832","https:\/\/www.instagram.com\/sapori_1832\/"]}]}},"_links":{"self":[{"href":"https:\/\/sapori.it\/en\/wp-json\/wp\/v2\/cpt_storia\/2641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sapori.it\/en\/wp-json\/wp\/v2\/cpt_storia"}],"about":[{"href":"https:\/\/sapori.it\/en\/wp-json\/wp\/v2\/types\/cpt_storia"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sapori.it\/en\/wp-json\/wp\/v2\/media\/2642"}],"wp:attachment":[{"href":"https:\/\/sapori.it\/en\/wp-json\/wp\/v2\/media?parent=2641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}