Industrie Riunite del Panforte di Siena
Technological development, product diversification, and the commercial growth of traditional Sienese products led to the creation of Industrie Riunite del Panforte di Siena in 1956. The strategic project aimed to unite and promote the leading brands of Panforte and other Sienese confectionery.
Sapori immediately became the key player, establishing multiple offices across Europe and facilitating the entry of major international partners, such as J. Lyons and Allied Breweries Limited, between 1972 and 1980. It was during this period that the famous octagonal panforte packaging was born, the box that replaced the ancient hand-wrapping method.